FNAC BRANDING & PHYSICAL EVIDENCE PROJECT
Our brief ask us to think about a new branding for the big french brand : Fnac.
Our direction was to simplify the current logo, to make more modern
Our direction was to simplify the current logo, to make more modern
and actual by remove the yellow squarre.
Morever, the brand positionning was intended to revolve around this big idea:
Morever, the brand positionning was intended to revolve around this big idea:
"Let's open the doors to culture."
By this way, we tell Fnac to speak up, and we let culture express itself.
Yes, we didn't completely destroy the Fnac, we kept the reassuring aspect
Yes, we didn't completely destroy the Fnac, we kept the reassuring aspect
but just made it warmer on the inside.
